It’s Puppy Awareness Week. There are some great tips in this video to help potential owners identify a responsible breeder.
It’s Puppy Awareness Week. There are some great tips in this video to help potential owners identify a responsible breeder.
Among the presenters at The First International Conference on Human Behaviour Change for Animal Welfare held in Dorking, Surrey, UK from September 19-21st was IPFD’s Dr. Brenda Bonnett. Dog-ED gets a mention. Thank you!
It’s been interesting following the information emerging from the various discussions on brachycephalic breeds. We’ve heard from vets calling for action to address the health issues, including via online petitions. The Kennel Club in Norway has set out its proposals for improvement and our own KC has convened a working group. There’s also the CRUFFA campaign to discourage the use of images of flat-faced animals in advertising and the media. All this follows on from the RVC’s “Building better Brachycephalics” day in 2013.
If you’ve not seen them, it’s well worth heading to vet Pete Wedderburn’s Facebook page to watch the videos he live-streamed of the various (excellent) presentations made at the first meeting chaired by Steve Dean at Clarges Street. From comments in one of the videos, it appears that it came as a surprise to some attendees that the meeting was being live-streamed by Pete. The presentations made by the scientists clearly summarised the evidence for the breadth and scale of the health problems facing brachycephalic breeds, both at individual dog level and at population level. The evidence is indisputable and the work done by David Sargan and his colleagues at Cambridge University means there are now practical ways to measure and score the health impacts in individual dogs.
The focus of that first meeting was very much on data and “the science”, with less of a discussion of the factors that have (a) led breeders to produce health-compromised dogs or (b) caused such a massive increase in demand from the puppy-buying public. The demand issue is clearly an area of focus for the CRUFFA campaign.
There was a second meeting at the KC at the end of July, but I believe Pete wasn’t present, so there are no videos to watch. In addition to the scientists, these KC meetings have included Breed Health Coordinators such as Penny Rankine-Parsons (FBs) and Vicky Collins-Nattrass (Bulldogs), both of whom have been incredibly proactive in their breed health improvement work.
At the end of the first meeting, participants were asked to go away and draw up an A4 page of actions they felt could/should be taken. Apparently, they were asked not to put “change the Breed Standards” at the top of their lists. Pinning the blame, and focusing the actions, on the KC and show communities is far too narrow a perspective if we want to improve the health of these dogs. Overall, the good news is the brachycephalic problem is moving into solution mode.
Complicated or Complex?
What interests me is how this will be managed as a Change Programme. Doing the data analysis and the science may be complicated but there are some world-class people working on these aspects. However, making change happen is complex (rather than complicated) and, the knowledge and skills needed are totally different, particularly when it comes to changing buying behaviours in the wider population.
I deliberately used the words “complicated” and “complex”. It is important to understand the difference between “complicated” and “complex” situations. The complicated context calls for investigating several options where there may be multiple “right answers” and is the domain of subject matter experts, like the scientists working on brachycephalic health. One of the dangers is that innovative suggestions made by non-experts may be overlooked, or dismissed. The voices of the Breed Health Coordinators with their wealth of practical experience need to be heard. Another risk in complicated situations is “analysis paralysis”; the tendency to keep searching for the perfect set of data, or the perfect answer to a problem, which means that very little gets implemented. Decision-making in complicated situations can take lots of time and there’s always a trade-off between finding the “right answer” and simply making a decision in order to make some progress.
When it comes to implementing changes to improve brachycephalics, the situation is complex; there are no right answers. We already know from the science that the issues are not even the same in the different brachycephalic breeds. David Sargan was reported on the BBC in response to the paper published on Bulldog genetic diversity and he said “we now have pretty strong evidence that there are still multiple genetic variations between those that do and those that don’t suffer from the disease (BOAS). But, we do not know whether this is also true for other aspects of conformation and appearance related diseases.”
There are bound to be many competing ideas and what will work is likely to emerge from a range of innovative approaches. There are lots of different people who have to be engaged and whose behaviours have to change. We shouldn’t underestimate the challenge of reaching and influencing the large number of breeders outside the KC/Breed Club communities. There will be a need to encourage dissent and diversity of ideas, as well as a willingness to “just try stuff” and see what works. That’s probably going to be uncomfortable for some people, particularly if they prefer working in a world of “right answers”, predictability and hierarchical decision-making.
We need to stop reacting to individual reports and look at the whole picture. Somebody needs to be joining the dots, otherwise we just add to the doom and gloom feeding frenzy in the press.
Agile or Big Bang?
What is the strategy for change with brachycephalics? Will it be exploratory and agile, or will it be a “big bang” launch and roll-out of a “package” of solutions? If it’s the former, then it would be perfectly valid to implement a change to a Breed Standard and see what happens. It’s a simple decision to make and it will either make an impact on its own, or not!
The trouble with that one, simple decision, is that we know it will not be enough on its own. But, it could be implemented quickly and could be seen as part of what Dave Brailsford, the Team GB Cycling Director, called the concept of marginal gains. Brailsford believed that if it was possible to make a 1% improvement in a whole host of areas, the cumulative gains would end up being hugely significant. The successes of Team GB and later Team Sky clearly demonstrate the power of this approach.
There were already a few ideas being touted around on social media before the second meeting hosted by the KC. Each of these has a cost and a potential value (or impact), so their relative merits need to be evaluated. The speed with which they could be implemented also needs to be agreed. Here’s my view of what a cost-value map might look like for a few of the ideas I read about. Green ideas could probably be implemented quickly, Orange ones would take longer and Red ones would be much longer-term.
The good thing is that the ideas cover both the supply side and demand side of the problem. They also contain a mixture of small changes and big changes. “Change the Breed Standards” is a small change, whereas “Educate the public” is a big change. The latter cannot actually be implemented; it needs to be broken down into doable activities like “run a series of campaigns on TV”, “get celebrity owners to talk about their pets’ health issues”, or “produce posters to display in all vets’ waiting rooms”.
What struck me about the lists of ideas I saw was just how few ideas there were. That’s possibly just a reflection of the mix of big and small ideas. Linus Pauling, the American scientist said “the best way to have a good idea, is to have lots of them”. There are certainly plenty of keyboard warriors willing to share their views online; how about building that into the solution-generation stage of the Brachycephalic improvement programme? Maybe there’s an opportunity to “crowdsource” more ideas. Just a thought!
I’ve recently finished reading The Great British Puppy Survey 2016 which was organised by a group of independent dog and animal welfare campaigners. They are Canine Action UK, CARIAD, Hidden-in-sight, The Karlton Index, Naturewatch Foundation and Pup Aid.
This group wanted to examine the behaviours and attitudes of UK puppy buyers to provide data that might inform future campaigns and policy-making, with the overall aim of improving welfare outcomes for dogs.
The online survey ran for a year (January 2015 – January 2016) and received 4303 responses, of which 3670 were described as “complete”. The responses comprise both quantitative and qualitative data, from a mixture of multiple choice/ranking questions and free text questions.
The first question you have to ask is to what extent that sample size is statistically significant. If it’s not, then any conclusions and, more importantly, any recommendations may be flawed.
Virtually all the puppies (97%) were purchased by survey respondents between 2010 and 2015 (6 years), a period when a reasonable estimate of total UK puppies bought would be 750,000 per year. Given that population, a quick test shows that a sample of 4000 responses would lead to a Confidence Interval of +/- 1.55 at the 95% Confidence Level. In other words, we can consider this to be a big enough sample upon which to draw statistically significant conclusions. We do, however, also have to consider the potential biases in the sample and their responses.
70% of people had bought a pedigree dog and many of those who had bought a crossbred had chosen a so-called Designer Breed, such as a Cockapoo or Cavachon. Interestingly, 80% of people had previous experience of owning a dog, so this does introduce a particular bias to the results. You would assume that the buying attitudes and behaviours of people with previous dog-owning experience would be somewhat different to those who had never owned a dog.
Unfortunately, the data presented in the report has not been analysed in this way, but it would be very easy to do this. I would be really interested to see if new owners were less rigorous in their research and decision-making process than experienced owners, or if they ended up with puppies that had more health and welfare problems. This could be important to help determine whether communications to the two groups should be different. There has been some interesting evidence published, based on Government (HMRC) “nudge” communications. Using language that is tailored to the audience has improved compliance rates in letters about tax returns. For example, “9 out of 10 small business owners like you have already submitted their Tax Return” gets a better response than “your Tax Return is overdue”. A similar approach could perhaps be used with puppy buyers to help them in their decision-making.
Half the respondents researched both “responsible dog ownership” and ”different breeds” via books, magazines and the Internet before buying their dog and 1 in 8 consulted the KC for advice. 15% asked their vet for advice, which I suspect is a reflection of the number of existing/previous owners in the sample. I’d be surprised if a first-time buyer would consult a vet. Perhaps surprisingly, 15% also visited dog shows to find out about their preferred breed. This is obviously encouraging and a good reason to make shows welcoming to visitors. Only 2% of these respondents did no research, which again suggests to me that many of the responses are slightly skewed by the 80% who had previously owned dogs.
Online classified websites were the main source of adverts, with Pets4Homes being used by about a third of buyers. Having found a breeder (or seller), nearly one-third did an online search for that person’s name. That, I think is interesting and positive as it is more likely to throw up articles on puppy farmers and welfare issues that have made it into the public domain.
There appears to be significant confusion among the puppy-buying public about licensing, KC Registration and accreditation (e.g. ABS membership). Half the respondents did not know the difference between people who were selling KC Registered puppies and those who were ABS members. In another question, buyers ranked “the seller was licensed” at number 7 in importance to their buying decision, compared with “able to see mum” and “right breed, sex, temperament” which were ranked first and second. It would appear that “licensing” or accreditation are not high in the priorities of buyers and, given the numerous puppy farm TV programmes where premises are licensed, there is probably still a big credibility gap to bridge. I wonder if the tarnished reputation of Local Authority licensing is carried over into scepticism over the value of the ABS. Surely, UKAS accreditation is the factor that differentiates the two.
In this survey, 80% of buyers saw the puppy’s mother when they bought their puppy. That leaves a shocking one-fifth who didn’t and suggests the “See Mum” message has much more work to do. Add to that the evidence that dealers and other less reputable sellers are setting up “fake Mum” situations to hoodwink buyers and it’s clear that “see Mum” might be overly simplistic as a single message to buyers.
One in five buyers reported problems with their puppy that required veterinary treatment. Of those, just over a third developed symptoms within the first week of ownership, with 1 in 20 facing vet bills of over £3000.
It’s probably not surprising that so many issues emerged in the first week of ownership as it can be a stressful transition for any puppy, however well-reared, as it moves to its new home. However, there is plenty of research evidence that the temperaments of poorly-reared puppies are worse than those from a good welfare background and you would assume that well-reared puppies will have a less traumatic transition. This also raises a strong argument for puppies to have only one transition; that is from their breeder to their new home. Transport between commercial breeders and retailers, via dealers, and time spent in pet shops cannot be good for the welfare of any puppy.
Puppy owners in this survey also appear to have been either unaware or unclear where they could complain if their puppy had problems. 72% took no action, while others typically complained to the KC, Local Authority, Trading Standards or the RSPCA. With this range of reporting, it would probably be very difficult to identify recurring issues from particular sellers. More than half the owners who had problems found their seller to be “very helpful” and only 6% said they were “completely unhelpful”.
Did these buyers learn any lessons?
More than half the buyers claimed they would do nothing differently and it would be really useful to know how this differed, if at all, between new owners and those who had previously owned a dog.
Surprisingly, nearly one third said that, next time, they would rehome from a rescue centre. This perhaps suggests they are looking for some degree of certainty about who the seller is, but they may not have considered why a dog might be in rescue in the first place. It’s certainly debatable whether there are sufficient dogs in rescue to meet this potential level of demand.
The other main lessons learnt were: visit the puppy at least twice before purchase, see the puppy interact with its mother, request health test results, ask more questions and do an online search for the seller’s name. It strikes me that if we could achieve this combination of buying behaviours it could make a significant difference to the puppy-buying process and would make it significantly more difficult for high-volume, poor-welfare breeders to continue their trade.
Next steps: See Mum Twice!
The report suggests that further analysis of the responses will be carried out and acknowledges that more data is needed on the behaviours and experiences of first-time puppy buyers. Both of these will, I’m sure, be helpful.
The current licensing and inspection system is clearly flawed and failing, but the chances of politicians addressing this anytime soon seem remote.
I’ve said before “if you wait for the perfect set of data, you’ll wait a very long time” and there are certainly some actions that can be taken quickly to help nudge buyers in the right direction and to make it more difficult for low-welfare sellers to get away with it. “See Mum twice” could be a key message that has the potential to make a big difference.
Download The Great British Puppy Survey 2016
[Originally published in Our Dogs: Author Ian J Seath]
The following article is reprinted with permission from Dog World (published 14/5/15).
MANY, if not most, canine health and welfare problems are linked to people, their behaviour and attitudes. And the issues surrounding such problems are far more complex than have been argued in recent years.
So said Philippa Robinson at the British Small Animals Veterinary Association’s recent congress, adding that ‘finger pointing’ was no longer helpful and blame counter-productive.
She suggested a new approach to combat health problems in pedigree dogs, and said the demand for and supply of them needed to be understood for things to change.
All the agencies and stakeholders involved needed to work together to clarify what health and welfare messages were needed, she said.
Mrs Robinson discussed the controversies surrounding inherited disease and how she joined the ‘Pedigree Dogs Exposed campaign’ in 2007, a year before the documentary was broadcast.
Mrs Robinson of the Karlton Index, which was launched to monitor and measure canine health, spoke of the three reports on pedigree dog which followed PDE, health including the Bateson enquiry, and the setting up of the Dog Advisory Council.
After the Bateson report, she said, she began examining ‘how inert the Kennel Club had been on dog health’.
“But the grip of the anti KC rhetoric began to loosen its grip on me,” she said. “An historical analysis of pedigree dog health reveals that the issues are far more complex than argued in either PDE or any of the three subsequent reports.”
The KC had launched many initiatives regarding health and welfare including collaborative work with other parties, she said.
Why had not other agencies taken a stand on canine health, she asked. And if they did speak out what had been the consequence?
At that point, she said, she decided that canine health problems had not been caused by one stakeholder.
To those present she recommended a ‘systems thinking’ approach, and looked at supply and demand of dogs and puppies, the fact they could be obtained from many different sources by people with different motives, levels of commitment and sense of duty. She talked about breed type rather than breed, and said she believed England was not a nation of dog lovers but one of dog breed lovers.
“For whatever, complex, reason, we develop a fondness for specific types of dog,” she said. “This has resulted in each breed having very specific societal and cultural contexts.”
She discussed the shape of the Bull Terrier’s skull, saying the breed Standard had not driven the change in shape or which dogs were awarded in the show ring.
“Those factors may contribute to the changes of shape, undoubtedly, but the real influence I would argue is simply human preference,” she said.
The KC could change the breed Standard to reflect the top shape of skull, she went on, and judges could begin to only award dogs with the top shape, but that would not stop people choosing the dog with the skull shape they preferred, even if it was detrimental to health.
Mrs Robinson turned to brachycephalic breeds such as the French Bulldog saying that publicity about the breed’s health problems had had no effect on the explosion in its popularity, which was fed and encouraged by celebrity owners.
“The French Bulldog has become a cultural icon,” she said. “It has been used to sell all sorts of merchandise, services and it is, of course, the current breed of choice for many a celebrity. This breed endorsement has not come from the KC, the show world or the breed club. Even combined, the KC, the show world, the breed club have precious few resources to counter that iconic status. They also have limited spheres of influence to change behaviours and attitudes among the wider population.”
So how can health and welfare of the breed counter this cultural phenomenon, she asked.
“Review the breed Standards? Introduce judicious health testing Remove untested dogs and affected dogs from the breeding programme?
“Remove untested dogs from showing and remove untested dogs from the KC system altogether? Ensure that the public is armed with facts? Issue breeds with health warnings like cigarettes?”
But the bigger picture needed to be considered, she said, the trends analysed and the points of intervention which would provide maximum leverage identified.
Much had been done by the KC to improve the French Bulldog’s health, Mrs Robinson said, but most French Bulldogs were being bred away from that system by people who did not take part in health schemes.
“Some are imported, most often illegally, to fulfil the demand created through the celebrity culture,” she said. “So without wider support of the stakeholder community, without the injection of resources from more than one stakeholder, all the valiant work will struggle to have an impact on the French Bulldog population as a whole.”
How could the cultural phenomenon be changed, she asked. How could mind sets and contexts be changed? It had to be recognised that people make irrational choices because they are motivated by ‘a complex set of drivers’.
The veterinary profession, welfare charities, scientists, academia, breeders, local authorities, the KC, welfare campaigners, the Associate Parliamentary Group for Animal Welfare, industry and the public need to work together, she said, to clarify what the health and welfare messages needed to be for each breed and breed type based on evidence and good data. The dynamics of the system which supplies dogs and puppies needed to be understood, as did the human behaviour which determined dog buying and acquiring decisions.
Key messages needed to be delivered consistently across the board and by all parts of the system.
“Finger pointing is no longer helpful and blame is counterproductive,” Mrs Robinson said.
“Meaningful dialogue and courageous and creative action are the things we should be working on jointly.
“The good news on that is courageous action and creative solutions such as VetCompass, estimated breeding values, genetics and breeder education can be really exciting projects in which to get involved. So let’s stop sniping and start sharing.”